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https://www.productionai.institute/graph/events/evt-aiid-1377

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Production AI Institute public record · AI Incident Database: Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints · observed 2026-03-15
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AI Incident Database: Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.

AI Incident Database · Incident 1377

Operator lens (medium): inspect D2 (output validation), D3 (data handling), D6 (autonomy oversight).

Confidence
82%
Sources
3
Entities
7
Detected
detected 126d ago

Event summary

A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.

D2D3D6

Linked entities

  • bytedance

    organisation | 70%

  • ruairi-robinson

    organisation | 70%

  • tom-cruise

    organisation | 70%

  • brad-pitt

    organisation | 70%

  • actors

    organisation | 70%

  • film-industry

    organisation | 70%

  • epistemic-integrity

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-bytedance to ent-psf-d2maps to60%
ent-aiid-bytedance to ent-psf-d2maps to60%
ent-aiid-bytedance to ent-psf-d2maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%
ent-aiid-bytedance to ent-psf-d6maps to60%
ent-aiid-bytedance to ent-psf-d6maps to60%
ent-aiid-bytedance to ent-psf-d6maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%
ent-aiid-bytedance to ent-psf-d3maps to60%

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Event dates

  • Happened 13 Feb 2026

  • Detected 15 Mar 2026

Sources

  • AI Incident Database - Incident 1377

    secondary | checked 9 July 2026

    Open source
  • Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood

    primary | checked 21 Feb 2026

    Open source
  • Why an Irish film-maker’s AI Epstein video has Hollywood terrified

    secondary | checked 28 Feb 2026

    Open source
Cite this record

"AI Incident Database: Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints." https://www.productionai.institute/graph/events/evt-aiid-1377 (observed 2026-02-13; retrieved 2026-07-19). PAI.

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