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https://www.productionai.institute/graph/events/evt-aiid-1408

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Production AI Institute public record · AI Incident Database: Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements · observed 2026-03-14
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incident event
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AI Incident Database: Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements

A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.

AI Incident Database · Incident 1408

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
10
Detected
detected 125d ago

Event summary

A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.

D2D7

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • prozenith

    organisation | 70%

  • unknown-advertisers

    organisation | 70%

  • scammers

    organisation | 70%

  • lisa-swearingen

    organisation | 70%

  • oprah-winfrey

    organisation | 70%

  • people-seeking-medical-advice

    organisation | 70%

  • people-seeking-weight-loss-supplements

    organisation | 70%

  • epistemic-integrity

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 12 Aug 2025

  • Detected 14 Mar 2026

Sources

  • AI Incident Database - Incident 1408

    secondary | checked 9 July 2026

    Open source
  • Con artists increasingly using AI deepfakes to target Olympians and their fans

    secondary | checked 14 Mar 2026

    Open source
  • Utah woman says pricey supplement endorsed by fake Oprah is actually a common spice

    secondary | checked 14 Mar 2026

    Open source
Cite this record

"AI Incident Database: Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements." https://www.productionai.institute/graph/events/evt-aiid-1408 (observed 2025-08-12; retrieved 2026-07-17). PAI.

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