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https://www.productionai.institute/graph/events/evt-aiid-1462

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Production AI Institute public record · AI Incident Database: Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor and TV Host Mihail Bilalov's Likeness to Market Joint-Pain Product · observed 2026-04-24
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AI Incident Database: Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor and TV Host Mihail Bilalov's Likeness to Market Joint-Pain Product

A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor and television host Mihail Bilalov, overlaying purportedly fabricated audio and altered lip movements to market an alleged joint-pain product. The ad reportedly linked to a fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.

AI Incident Database · Incident 1462

Operator lens (medium): inspect D2 (output validation), D4 (observability), D5 (model change gate).

Confidence
78%
Sources
2
Entities
8
Detected
detected 85d ago

Event summary

A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor and television host Mihail Bilalov, overlaying purportedly fabricated audio and altered lip movements to market an alleged joint-pain product. The ad reportedly linked to a fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.

D2D4D5D6D7

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • scammers

    organisation | 70%

  • people-seeking-medical-advice

    organisation | 70%

  • mihail-bilalov

    organisation | 70%

  • epistemic-integrity

    organisation | 70%

  • general-public

    organisation | 70%

  • general-public-of-bulgaria

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 4 May 2024

  • Detected 24 Apr 2026

Sources

  • AI Incident Database - Incident 1462

    secondary | checked 9 July 2026

    Open source
  • Видео, манипулирано с изкуствен интелект, използва лицето на Михаил Билалов за реклама

    secondary | checked 24 Apr 2026

    Open source
Cite this record

"AI Incident Database: Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor and TV Host Mihail Bilalov's Likeness to Market Joint-Pain Product." https://www.productionai.institute/graph/events/evt-aiid-1462 (observed 2024-05-04; retrieved 2026-07-18). PAI.

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