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https://www.productionai.institute/graph/events/evt-aiid-1551

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Production AI Institute public record · AI Incident Database: Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products · observed 2026-06-23
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AI Incident Database: Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products

Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.

AI Incident Database · Incident 1551

Operator lens (medium): inspect D2 (output validation), D6 (autonomy oversight).

Confidence
82%
Sources
3
Entities
14
Detected
detected 24d ago

Event summary

Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.

D2D6

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-media-generation-technology-developers

    organisation | 70%

  • synthetic-video-generation-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • scammers

    organisation | 70%

  • scammers-impersonating-lee-ji-hye

    organisation | 70%

  • online-advertisers

    organisation | 70%

  • lee-ji-hye

    organisation | 70%

  • fans-of-lee-ji-hye

    organisation | 70%

  • general-public

    organisation | 70%

  • general-public-of-korea

    organisation | 70%

  • epistemic-integrity

    organisation | 70%

  • social-media-users

    organisation | 70%

  • youtube-users

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 17 June 2026

  • Detected 23 June 2026

Sources

  • AI Incident Database - Incident 1551

    secondary | checked 9 July 2026

    Open source
  • Lee Ji-hye hit by AI-impersonation ads… Underwear and food ads “I didn’t film that”

    secondary | checked 23 June 2026

    Open source
  • 이지혜, AI 사칭 광고 피해…中 속옷·식품 광고 “내가 찍은 거 아냐”

    secondary | checked 23 June 2026

    Open source
Cite this record

"AI Incident Database: Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products." https://www.productionai.institute/graph/events/evt-aiid-1551 (observed 2026-06-17; retrieved 2026-07-17). PAI.

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