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https://www.productionai.institute/graph/events/evt-aiid-1565

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Production AI Institute public record · AI Incident Database: Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent · observed 2026-07-04
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AI Incident Database: Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent

Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.

AI Incident Database · Incident 1565

Operator lens (medium): inspect D8 (provider fallback).

Confidence
78%
Sources
2
Entities
13
Detected
detected 13d ago

Event summary

Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.

D8

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-media-generation-technology-developers

    organisation | 70%

  • synthetic-video-generation-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • voice-cloning-technology-developers

    organisation | 70%

  • fred's-appliance

    organisation | 70%

  • victory-media

    organisation | 70%

  • deepfake-creators

    organisation | 70%

  • advertisers

    organisation | 70%

  • media-production-companies

    organisation | 70%

  • amber-george

    organisation | 70%

  • spokespeople

    organisation | 70%

  • privacy

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 16 Feb 2026

  • Detected 4 July 2026

Sources

  • AI Incident Database - Incident 1565

    secondary | checked 9 July 2026

    Open source
  • Longtime spokeswoman sues Fred’s Appliance over use of AI likeness

    secondary | checked 4 July 2026

    Open source
Cite this record

"AI Incident Database: Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent." https://www.productionai.institute/graph/events/evt-aiid-1565 (observed 2026-02-16; retrieved 2026-07-17). PAI.

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