Celebrity Endorsement? Identity Abuse Via AI on the Rise in Montenegro
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- Purported Deepfake Endorsements Reportedly Used to Promote Fraudulent Health and Investment Products in Montenegro and Bosnia and Herzegovina
event | 24 Dec 2025 | 78%
Purported deepfake videos and images impersonating Montenegrin MP and surgeon Vladimir Dobričanin and other public figures were reportedly used in Facebook and Instagram ads to promote fraudulent health products and investment schemes in Montenegro and Bosnia and Herzegovina. The impersonations allegedly directed users to scam websites linked to firms such as Digital Edge and Nearest Edge, reportedly causing harm while evading timely platform enforcement.