MSP ProgrammeNew practice. Real revenue.

Your clients are asking
about AI. Now you have
something real to tell them.

Most MSPs are stuck between "buy Copilot licences" and “we'll get back to you.” PAI gives you the training, the standard, the playbooks, and the packaged services to become the AI partner your clients actually need — and to get paid well for it.

Apply for partner status →See the service catalogue ↓
71%
of SMB executives say AI is a board-level priority in 2026
< 20%
of MSPs say they have a defined AI services offering
£0
that most MSPs currently bill for AI advisory — despite daily client questions
3–5×
revenue premium on certified, PSF-aligned AI engagements vs commodity IT

From zero to AI practice in four steps

PAI has built everything you need. You bring the client relationships and the delivery capability. We provide the standard, the credentials, and the kit.

01

Get your team certified

AIDA for any engineer. CAOP for deployment leads. CAIA for your audit-capable practitioner. Three credentials that mean your team can actually do this — and prove it.

02

Become a Certified AI Integrator

Once your team meets the threshold, the firm earns Certified AI Integrator (CAI) status. A public, verifiable credential your clients can check. Something competitors can't fake.

03

Deliver with PAI playbooks and tools

Use PAI deployment playbooks, the PAI-8 assessment methodology, and client-facing documentation templates to deliver services your clients will pay serious money for.

04

Sell packaged AI services

PAI gives you the frameworks, the language, and the methodology. You sell engagement packages with clear scope, defined deliverables, and defensible pricing — all backed by a published standard.

The service catalogue

Six ready-to-sell engagement types with defined scope, deliverables, and indicative pricing. All backed by PAI standards and methodology. Add your margin and go.

🔍

AI Readiness Assessment

£3,500 – £7,5001–2 days on-site
typical SMB–mid-market range
Deliverables
Current AI footprint inventory (tools in use, shadow AI, data flows)
PSF gap analysis across all 8 domains
Risk register with prioritised findings
Roadmap: 30/60/90-day quick wins + strategic priorities
Executive summary (board-ready, 2 pages)
What you need to deliver this
CAOP or CAIA credential, PAI-8 assessment access, PAI gap analysis template
📋

AI Governance Policy Pack

£6,000 – £14,0005–10 days (remote/hybrid)
complexity-dependent
Deliverables
AI Acceptable Use Policy (staff-facing)
AI Procurement & Vendor Risk Policy
Data Classification Policy (AI-aware)
AI Incident Response Procedure
Human Oversight Register template
GDPR Article 30 AI processing records
What you need to deliver this
CAIG or CAIA credential, PAI policy templates (provided to Certified Integrators)
🏗️

Microsoft 365 Copilot Deployment

£9,000 – £28,0002–6 weeks
scope and user count dependent
Deliverables
Tenant readiness report and remediation
Sensitivity label architecture and implementation
Purview DLP policy configuration
Copilot / Copilot Studio agent build and UAT
Connector configuration and security review
PSF D1–D8 deployment sign-off checklist
Monitoring dashboards and alerting setup
Client handover documentation and staff training
What you need to deliver this
CAOP credential, M365 playbook (free on PAI), client Copilot licences
🛡️

PAI-8 Production AI Audit

£12,000 – £22,0003–5 days (assessor-led)
system complexity dependent
Deliverables
Full PAI-8 maturity assessment across all 8 PSF controls
Evidence-backed scorecard (L0–L3 per control)
Detailed finding narratives with remediation guidance
Comparison to sector benchmark where available
Audit report suitable for board, insurer, or regulator presentation
Optional: PAI Trust Mark application support
What you need to deliver this
CAIA credential required. PAI audit methodology access (Certified Integrators only)
📡

AI Monitoring Retainer

£900 – £2,500 / monthMonthly ongoing
per client, per active agent deployment
Deliverables
Monthly agent performance review (resolution rate, escalation rate, errors)
Quarterly PSF controls review
Incident triage and root cause analysis (up to 2 incidents/month)
Policy and configuration updates as client needs evolve
Monthly written report with recommendations
What you need to deliver this
CAOP credential, monitoring access configured at deployment
🎓

Staff AI Literacy Programme

£2,000 – £4,000 / dayHalf-day or full-day workshop
up to 20 participants
Deliverables
What AI agents are and how they work (non-technical)
How to use AI tools safely and effectively
What to do when something seems wrong
GDPR and data handling with AI
Hands-on exercises with client's actual tools
Certificate of completion for attendees
What you need to deliver this
AIDA or CAOP credential, PAI workshop materials (provided to Certified Integrators)
Revenue illustration

What 5 AI clients looks like in year one

Based on a modest 5-client portfolio, with each client taking a readiness assessment and at least one further engagement. No assumptions beyond mid-range pricing.

AI Readiness Assessment (×5)
£25,000
M365 Copilot Deployment (×3)
£54,000
AI Governance Policy Pack (×2)
£20,000
AI Monitoring Retainer (×4 clients, 12mo)
£57,600
Staff Training Days (×6)
£18,000
Total year-one revenue
£174,600
Indicative only. Pricing varies by market. PAI credentials are the cost of entry, not included above.

What's in the partner kit

Certified AI Integrators get access to everything below. It's the complete commercial infrastructure for an AI practice — not slide decks, not whitepapers. Actual working tools.

📄
Proposal templates
Ready-to-customise Word and PDF templates for each service in the catalogue. Drop in your branding, adjust the scope, send.
🔬
Client assessment toolkit
The PAI-8 gap analysis questionnaire, interview guide, and scoring workbook — exactly what your assessor uses on-site.
📐
Deployment playbooks
Step-by-step guides starting with Microsoft 365. Google Workspace, Salesforce, and open-source stacks follow. All PSF-aligned, all yours.
📑
Policy document library
AI Acceptable Use Policy, Vendor Risk Policy, Data Classification, Incident Response, Human Oversight Register — all templated and legally reviewed.
📊
Client-facing reporting templates
Readiness report, audit scorecard, monthly monitoring report — formatted for board presentation, not internal engineering notes.
🏷️
Co-branding rights
Use 'PAI Certified Partner', 'PSF-aligned deployment', and the CAI mark on proposals, website, and client materials.
🗣️
Training workshop decks
Staff literacy workshop decks (fully designed, editable). Run them for clients as a billable day.
🔗
Referral and lead sharing
PAI surfaces qualified leads to Certified Integrators in your region. Clients who find us and need MSP delivery get referred to you.

The certification path

Structured so every role in your MSP has a clear credential — from a junior engineer to the firm itself.

AIDA
~4 hours study · $39
AI Deployment Associate
For: Any technical engineer
Foundation knowledge: what AI agents are, how to deploy safely, how to use PSF
Learn more →
CAOP
~12 hours study · $97
Certified Agent Operator
For: Deployment lead / project owner
Can lead M365, Copilot Studio, and custom agent deployments; can sign off PSF checklist
Learn more →
CAIA
~12 hours study · $97
Certified AI Implementer / Auditor
For: Audit / compliance / governance
Can run PAI-8 assessments, write governance policies, and sign off audit reports
Learn more →
CAIG
~10 hours study · $97
Certified AI Governance
For: Account lead / practice head
Can advise on AI strategy, governance frameworks, regulation, and board-level risk
Learn more →
CAI
Firm-level assessment · Apply
Certified AI Integrator
For: The MSP firm
Public, verifiable firm credential. Clients, procurement teams, and regulators can check it
Learn more →

For MSP executives

AI services represent the largest practice extension opportunity for MSPs since the migration to cloud. The firms that build a credible, certified AI practice in the next 18 months will own that position for years. The ones that don't will lose clients to those that do.

PAI isn't asking you to build from scratch. We've done the hard work: the standard exists, the methodology is published, the credentials are live, and the kit is ready. You need to train three or four people, apply for integrator status, and start having different conversations with your clients.

The clients who are asking about AI right now are your best clients. They trust you. They want you to have the answer. PAI gives you the answer.

Apply for Certified AI Integrator status →Talk to us about your practice

Common questions

We don't have any AI expertise right now. Is that a problem?
No — that's the point. AIDA is designed as a foundation for engineers with no AI background. It takes about four hours. Start there. One or two trained engineers plus one person doing CAOP gives you enough to run your first engagement.
Can we use the pricing in this page as our actual client prices?
The ranges are indicative. You'll adjust based on your market, your margin requirements, and your client relationships. The deliverables and methodology are the same regardless of what you charge.
What does Certified AI Integrator status actually require?
A minimum number of CAOP and CAIA credentials in your team, evidence of at least one PSF-aligned delivery engagement, and a brief application review. Full criteria are on the Integrator page.
Are the pricing templates and proposal documents editable?
Yes. They're Word/Google Docs format. Add your branding, adjust the scope narrative, and they're ready to send. They're built so you spend an hour on customisation, not a week on writing.
Does PAI refer clients to Certified Integrators?
Yes. Organisations that contact PAI needing delivery support are referred to Certified Integrators in their region. This is an active part of the partner programme, not a passive listing.
We already sell Microsoft licences. Does this compete with that?
No — it sits on top. You still sell the Copilot licences. The AI practice revenue comes from the professional services layer: deployment, governance, training, monitoring. The licence sale becomes the entry point for a much larger engagement.