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MSP ProgrammePartner delivery model

Own the AI service layer
on a
published standard.

Your clients already need answers on Copilot, agents, shadow AI, data use, and governance. PAI gives your firm the service catalogue, credentials, templates, WorkflowOS path, and Integrator review model to turn that pressure into scoped work instead of losing the conversation to a consultant.

Get the MSP launch pack →Inspect the practice pack →Start subscription →See the service catalogue ↓
Illustrative practice model
$174,600 annual example
5 EXAMPLE CLIENTS
CERT
AIDA roster + CPAP + AIMA
Roster aligned to Integrator programme
CAI
Firm-level integrator status
Public trust mark, not a private claim
KIT
Proposal, policy, audit templates
Rebrandable documents and delivery assets
RET
Monitoring retainer motion
Monthly reports, incidents, PSF review
6
service offers
30
day fast start
PSF
published basis
Open source · MIT

WorkflowOS — fork it, self-host it, ship it for clients

PSF Workflow Studio is our free reference implementation: canvas, PSF scoring, AI heal, and exportable deployment packages. MSPs and integrators can run it on their own infrastructure — no licence fees, full source on GitHub.

Canvas + simulatePSF 8-domain analysisPortfolio exportsBYOK AI
Star on GitHubRead why we open-sourced it →Try hosted Studio →
The account-risk problem

If you do not package AI, someone else will package it inside your accounts.

The first buyer question is rarely "which model should we use?" It is "can we approve this safely, explain it to leadership, and know who is accountable after launch?" That is the professional-services layer MSPs can own.

Copilot licences become readiness, governance, rollout, training, and monitoring work.
Shadow AI becomes an AI footprint inventory and policy engagement.
Executive anxiety becomes a board-ready assessment with named next steps.
One good discovery call becomes a scoped first project instead of a vague strategy chat.
1
published standard to organise every client conversation around
6
defined engagement types with scoped deliverables
30
day fast-start path from first conversation to first engagement
8
PSF domains carried from discovery through monitoring

From zero to AI practice in four steps

PAI provides the standard, the credentials, and the delivery kit. You bring the client relationships and the capability to execute.

01

Get your team certified

Build the roster the Integrator programme reviews: AIDA across technical staff (target ≥25%), at least one CPAP portfolio holder, and AIMA for a team lead or manager. CAOP and CAIA still matter for client delivery roles.

02

Become a Certified AI Integrator

When your roster meets the published Integrator thresholds (≥25% AIDA among technical staff, ≥1 CPAP, ≥1 AIMA-certified lead), start your integrator subscription, then apply for Certified AI Integrator (CAI) status — an organisation-level review against the same criteria on the Integrator page.

03

Deliver with PAI playbooks and tools

Use PAI deployment playbooks, the PAI-8 assessment methodology, and client-facing documentation templates to deliver work with clearer scope and stronger evidence.

04

Sell packaged AI services

PAI gives you the frameworks, language, and methodology to package engagement types with clear scope, defined deliverables, and defensible pricing, all backed by a published standard.

Policy intelligence & Copilot readiness

PAI publishes the AI Data Use Index — weekly analysis of material vendor AI and data-use policy changes. Package that research plus governance templates and a Copilot readiness checklist for clients (see AI Governance Policy Pack and AI Monitoring Retainer below).

Read latest Data Use Index →M365 discovery scripts →

The service catalogue

Six ready-to-sell engagement types with defined scope, deliverables, and indicative pricing. All backed by PAI standards and methodology. Add your margin and go.

🔍

AI Readiness Assessment

$4,500 – $9,5001–2 days on-site
typical SMB–mid-market range
Deliverables
Current AI footprint inventory (tools in use, shadow AI, data flows)
PSF gap analysis across all 8 domains
Risk register with prioritised findings
Roadmap: 30/60/90-day quick wins + strategic priorities
Executive summary (board-ready, 2 pages)
What you need to deliver this
CAOP or CAIA credential, PAI-8 assessment access, PAI gap analysis template
📋

AI Governance Policy Pack

$7,500 – $18,0005–10 days (remote/hybrid)
complexity-dependent
Deliverables
AI Acceptable Use Policy (staff-facing)
AI Procurement & Vendor Risk Policy
Data Classification Policy (AI-aware)
AI Incident Response Procedure
Human Oversight Register template
GDPR Article 30 AI processing records
What you need to deliver this
CAIG or CAIA credential, PAI policy templates (provided to Certified Integrators)
🏗️

Microsoft 365 Copilot Deployment

$11,500 – $36,0002–6 weeks
scope and user count dependent
Deliverables
Tenant readiness report and remediation
Sensitivity label architecture and implementation
Purview DLP policy configuration
Copilot / Copilot Studio agent build and UAT
Connector configuration and security review
PSF D1–D8 deployment sign-off checklist
Monitoring dashboards and alerting setup
Client handover documentation and staff training
What you need to deliver this
CAOP credential, M365 playbook (free on PAI), client Copilot licences
🛡️

PAI-8 Production AI Audit

$15,000 – $28,0003–5 days (assessor-led)
system complexity dependent
Deliverables
Full PAI-8 maturity assessment across all 8 PSF controls
Evidence-backed scorecard (L0–L3 per control)
Detailed finding narratives with remediation guidance
Comparison to sector benchmark where available
Audit report suitable for board, insurer, or regulator presentation
Optional: PAI Trust Mark application support
What you need to deliver this
CAIA credential required. PAI audit methodology access (Certified Integrators only)
📡

AI Monitoring Retainer

$1,150 – $3,200 / monthMonthly ongoing
per client, per active agent deployment
Deliverables
Monthly agent performance review (resolution rate, escalation rate, errors)
Quarterly PSF controls review
Incident triage and root cause analysis (up to 2 incidents/month)
Policy and configuration updates as client needs evolve
Monthly written report with recommendations
What you need to deliver this
CAOP credential, monitoring access configured at deployment
🎓

Staff AI Literacy Programme

$2,500 – $5,000 / dayHalf-day or full-day workshop
up to 20 participants
Deliverables
What AI agents are and how they work (non-technical)
How to use AI tools safely and effectively
What to do when something seems wrong
GDPR and data handling with AI
Hands-on exercises with client's actual tools
Certificate of completion for attendees
What you need to deliver this
AIDA or CAOP credential, PAI workshop materials (provided to Certified Integrators)
Revenue illustration

What 5 AI clients looks like in year one

Based on a modest 5-client portfolio, with each client taking a readiness assessment and at least one further engagement. No assumptions beyond mid-range pricing.

AI Readiness Assessment (×5)
$25,000
M365 Copilot Deployment (×3)
$54,000
AI Governance Policy Pack (×2)
$20,000
AI Monitoring Retainer (×4 clients, 12mo)
$57,600
Staff Training Days (×6)
$18,000
Total year-one revenue
$174,600
Indicative only. Pricing varies by market. PAI credentials are the cost of entry, not included above.
Before you subscribe

Get the launch pack before you choose the subscription.

Use it to brief the owner, sales lead, or practice head on what the first AI service line could look like: named offers, first client email, pricing examples, ROI framing, and the 30-day launch path.

Open the ad-grade business case page →
Six service lines with price anchors and buyer triggers
30-day path from first credential to first proposal
ROI calculator, client comms, and practice-pack links
Clear next step into the Integrator subscription when the firm is ready
MSP launch pack
Open the revenue kit

Get the service catalogue, business case, 30-day launch plan, ROI calculator, and client comms links immediately after signup.

Work email. No spam. Unsubscribe anytime.

What's in the partner kit

See every document and template in the full toolkit catalogue →

Certified AI Integrators get access to everything below. This is an operational toolbox: download, rebrand, and deliver tomorrow. Members receive ongoing updates as workflows, controls, and platform capabilities change.

01
Proposal templates
Ready-to-customise Word and PDF templates for each service in the catalogue. Drop in your branding, adjust the scope, send.
02
WorkflowOS (open source)
MIT-licensed PSF workflow studio — self-host for client discovery and design phases, or use the hosted Studio. Full source on GitHub.
03
Client assessment toolkit
The PAI-8 gap analysis questionnaire, interview guide, scoring workbook, and 8 PowerShell discovery scripts for M365 tenant assessment — exactly what your assessor uses on-site.
04
Deployment playbooks
Step-by-step guides starting with Microsoft 365. Google Workspace, Salesforce, and open-source stacks follow. All PSF-aligned, all yours.
05
Sovereign agent deployment playbook
End-to-end guide to deploying self-hosted AI agents for clients using open-source sovereign infrastructure — certifications, pricing, and the full six-phase engagement model.
06
Policy document library
AI Acceptable Use Policy, Vendor Risk Policy, Data Classification, Incident Response, and Human Oversight Register templates ready for local review and adaptation.
07
Client-facing reporting templates
Readiness report, audit scorecard, monthly monitoring report — formatted for board presentation, not internal engineering notes.
08
Programme assets
Use approved CAI language and mark assets in proposals, on your website, and in client materials once programme status is confirmed.
09
Training workshop decks
Staff literacy workshop decks with editable slides, exercises, and facilitator notes.
Solo practitioners welcome

Want to launch your own AI deployment business?

You don't need to be an MSP. If you're a consultant, IT freelancer, AI specialist, or someone who wants to build a solo AI deployment practice — everything here applies to you. The CAOP credential, the M365 playbook, the proposal templates, the client comms kit.

The toolkit is designed so a solo practitioner can package readiness, deployment, and monitoring work into a coherent practice instead of improvising each engagement from scratch.

Solo practitioner illustration
AI Readiness Assessments (×8)$62,000
Copilot Deployments (×2)$46,000
Monitoring Retainers (×4, 12 months)$59,000
Staff training days (×8)$31,000
Total revenue$198,000
Illustrative service mix, not a revenue forecast.

Team credential tracking

Certified AI Integrator applications are reviewed against a staff credential roster and supporting organisation evidence. No shared logins are needed: each practitioner keeps their own PAI account and credential ID, while the firm submits the evidence required for programme review.

That keeps the review concrete. PAI can check the roster against the credential registry, assess the programme requirements, and issue the organisation-level documentation appropriate to the result.

How it works
1
Review the published CAI requirements
2
Each team member earns their credential and receives a unique verification ID
3
Submit the firm application with roster evidence and supporting documentation
4
PAI checks the roster against the credential registry and reviews the programme evidence
5
Successful applicants receive organisation-level certification documentation and approved mark assets
Application evidence preview
Your team credentials
Sarah J.
AIDA
Active
Marcus T.
CPAP + AIMA
Active
Priya M.
AIDA
Active
David K.
AIMA
In progress
Roster threshold met
Registry IDs checked
Subscribe first, then apply when your roster is ready.
Start integrator subscription →

Start this week

You don't need to wait for CAI status to start. Here's what you can do in the next 5 days.

Today
Open AIDA
Foundation credential.
Day 2–3
Sit CAOP exam
Your deployment credential.
Day 4
Send the awareness email
Copy-paste to 5 clients.
Day 5
Book first discovery call
30 minutes. No commitment.
Week 2–3
Start the Integrator path
Workspace, toolkit, roster review.

The certification path

Structured so every role in your MSP has a clear credential — from a junior engineer to the firm itself.

AIDA
~4 hours study · No fee
AI Deployment Associate
For: Any technical engineer
Foundation knowledge: what AI agents are, how to deploy safely, how to use PSF
Learn more →
CAOP
~12 hours study · $97
Certified Agent Operator
For: Deployment lead / project owner
Can lead M365, Copilot Studio, and custom agent deployments; can sign off PSF checklist
Learn more →
CAIA
~12 hours study · $97
Certified AI Auditor
For: Audit / compliance / governance
Can run PAI-8 assessments, write governance policies, and sign off audit reports
Learn more →
CAIG
~10 hours study · $97
Certified AI Governance
For: Account lead / practice head
Can advise on AI strategy, governance frameworks, regulation, and board-level risk
Learn more →
CAI
Firm-level assessment · Apply
Certified AI Integrator
For: The MSP firm
Public, verifiable firm credential. Clients, procurement teams, and regulators can check it
Learn more →

For MSP executives

AI services are becoming a meaningful practice extension for MSPs as clients move from experimentation into deployment. Firms that can connect technical delivery with clear governance and assurance language will be better placed to answer that demand credibly.

PAI provides the shared base layer: the standard, the methodology, the credentials, and the supporting toolkit. Partners still bring their own delivery capability and client relationships.

The aim is practical: help clients move from vague AI interest to work that can be scoped, delivered, and inspected against a stable external reference.

Get the launch pack →Start subscription →Apply after subscribe →Talk to us about your practice

Common questions

We don't have any AI expertise right now. Is that a problem?
No. AIDA is designed as a foundation for engineers with no AI background. Start there, then add role-specific pathways as your practice develops.
Can we use the pricing in this page as our actual client prices?
The ranges are indicative. You'll adjust based on your market, your margin requirements, and your client relationships. The deliverables and methodology are the same regardless of what you charge.
What does Certified AI Integrator status actually require?
Published Integrator programme requirements: ≥25% of technical staff with AIDA or higher, at least one CPAP holder, at least one AIMA-certified team lead, plus organisational evidence (self-assessment, incident response process). Full criteria and tiers are on the Integrator page.
Are the pricing templates and proposal documents editable?
Yes. They're Word/Google Docs format. Add your branding, adjust the scope narrative, and they're ready to send. They're built so you spend an hour on customisation, not a week on writing.
Can clients inspect the evidence behind our team capability?
Yes. Individual practitioner credentials can be checked in the public registry, and the Integrator programme publishes the organisation-level requirements used in review.
We already sell Microsoft licences. Does this compete with that?
No — it sits on top. You still sell the Copilot licences. The AI practice revenue comes from the professional services layer: deployment, governance, training, monitoring. The licence sale becomes the entry point for a much larger engagement.