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https://www.productionai.institute/graph/entities/aiid-consumers-of-wellness-and-beauty-products

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Production AI Institute public record · consumers-of-wellness-and-beauty-products · observed 2026-01-05
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consumers-of-wellness-and-beauty-products

consumers-of-wellness-and-beauty-products - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
2
Events
1
Observed
observed 204d ago
consumers-of-wellness-and-beauty-products

What changed

A network of TikTok accounts reportedly used AI-generated and deepfake influencer personas to promote wellness and beauty products through alleged deceptive advertising. The accounts reportedly invented identities and personal testimonials while making unsubstantiated medical claims, including false assertions related to fertility and hair-growth treatments. Some personas were reportedly reused across multiple accounts with inconsistent backstories. The content purportedly t…

  • Scammers seem to be using deepfake and AI-generated influencers on TikTok to sell you wellness productshttps://www.mediamatters.org/tiktok/scammers-seem-be-using-deepfake-and-ai-generated-influencers-tiktok-sell-you-wellness
  • AI Incident Database - Incident 1359https://incidentdatabase.ai/cite/1359/

Timeline

  1. 5 Jan 2026Reported Deepfake Influencers on TikTok Allegedly Used to Promote Fraudulent Wellness Products
    Incident78%
    • Scammers seem to be using deepfake and AI-generated influencers on TikTok to sell you wellness productshttps://www.mediamatters.org/tiktok/scammers-seem-be-using-deepfake-and-ai-generated-influencers-tiktok-sell-you-wellness
    • AI Incident Database - Incident 1359https://incidentdatabase.ai/cite/1359/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (2)

secondary · checked 9 July 2026

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secondary · checked 5 Jan 2026

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"consumers-of-wellness-and-beauty-products." https://www.productionai.institute/graph/entities/aiid-consumers-of-wellness-and-beauty-products (observed 2026-01-05; retrieved 2026-07-28). PAI.

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