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https://www.productionai.institute/graph/events/evt-aiid-1113

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Production AI Institute public record · AI Incident Database: Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook · observed 2025-06-22
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AI Incident Database: Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook

Beginning in March 2025, purported deepfakes impersonating Financial Times columnist Martin Wolf were distributed via ads on Facebook and Instagram, promoting an alleged fraudulent investment group. Despite repeated takedowns, the ads have reportedly persisted under new accounts. Meta data reportedly showed at least 1,700 ads reached over 970,000 users in the EU alone. The impersonations allegedly used AI-generated visuals and voice clones to mimic Wolf's likeness and mislea…

AI Incident Database · Incident 1113

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
7
Detected
detected 392d ago

Event summary

Beginning in March 2025, purported deepfakes impersonating Financial Times columnist Martin Wolf were distributed via ads on Facebook and Instagram, promoting an alleged fraudulent investment group. Despite repeated takedowns, the ads have reportedly persisted under new accounts. Meta data reportedly showed at least 1,700 ads reached over 970,000 users in the EU alone. The impersonations allegedly used AI-generated visuals and voice clones to mimic Wolf's likeness and mislea…

D2D7

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • unknown-scammers-impersonating-martin-wolf

    organisation | 70%

  • scammers

    organisation | 70%

  • martin-wolf

    organisation | 70%

  • financial-times

    organisation | 70%

  • general-public

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

Explore the graph

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Event dates

  • Happened 9 Mar 2025

  • Detected 22 June 2025

Sources

  • AI Incident Database - Incident 1113

    secondary | checked 9 July 2026

    Open source
  • Playing ‘whack-a-mole’ with Meta over my fraudulent avatars

    secondary | checked 22 June 2025

    Open source
  • Scammers are impersonating finance experts to steal millions – and the real ones are struggling to stop it

    secondary | checked 22 June 2025

    Open source
Cite this record

"AI Incident Database: Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook." https://www.productionai.institute/graph/events/evt-aiid-1113 (observed 2025-03-09; retrieved 2026-07-19). PAI.

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