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https://www.productionai.institute/graph/entities/aiid-unknown-scammers-impersonating-martin-wolf

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Production AI Institute public record · unknown-scammers-impersonating-martin-wolf · observed 2025-06-22
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unknown-scammers-impersonating-martin-wolf

unknown-scammers-impersonating-martin-wolf - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
3
Events
1
Observed
observed 401d ago
unknown-scammers-impersonating-martin-wolf

What changed

Beginning in March 2025, purported deepfakes impersonating Financial Times columnist Martin Wolf were distributed via ads on Facebook and Instagram, promoting an alleged fraudulent investment group. Despite repeated takedowns, the ads have reportedly persisted under new accounts. Meta data reportedly showed at least 1,700 ads reached over 970,000 users in the EU alone. The impersonations allegedly used AI-generated visuals and voice clones to mimic Wolf's likeness and mislea…

  • Playing ‘whack-a-mole’ with Meta over my fraudulent avatarshttps://www.ft.com/content/80d9c4f8-653d-4f8c-89b8-b4d1e183a134
  • Scammers are impersonating finance experts to steal millions – and the real ones are struggling to stop ithttps://www.theglobeandmail.com/investing/personal-finance/article-imposter-scams-fraud-social-media-meta-whatsapp-ai/
  • AI Incident Database - Incident 1113https://incidentdatabase.ai/cite/1113/

Timeline

  1. 22 June 2025Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook
    Incident82%
    • Playing ‘whack-a-mole’ with Meta over my fraudulent avatarshttps://www.ft.com/content/80d9c4f8-653d-4f8c-89b8-b4d1e183a134
    • Scammers are impersonating finance experts to steal millions – and the real ones are struggling to stop ithttps://www.theglobeandmail.com/investing/personal-finance/article-imposter-scams-fraud-social-media-meta-whatsapp-ai/
    • AI Incident Database - Incident 1113https://incidentdatabase.ai/cite/1113/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (3)

secondary · checked 9 July 2026

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secondary · checked 22 June 2025

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secondary · checked 22 June 2025

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"unknown-scammers-impersonating-martin-wolf." https://www.productionai.institute/graph/entities/aiid-unknown-scammers-impersonating-martin-wolf (observed 2025-06-22; retrieved 2026-07-28). PAI.

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