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https://www.productionai.institute/graph/events/evt-aiid-1224

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Production AI Institute public record · AI Incident Database: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme · observed 2025-10-05
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AI Incident Database: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme

Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."

AI Incident Database · Incident 1224

Operator lens (high): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
15
Detected
detected 289d ago

Event summary

Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."

D2D7

Linked entities

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • Meta

    vendor | 70%

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-media-generation-technology-developers

    organisation | 70%

  • scammers

    organisation | 70%

  • scammers-in-brazil

    organisation | 70%

  • money-launderers

    organisation | 70%

  • sabrina-sato

    organisation | 70%

  • maisa-silva

    organisation | 70%

  • juliette-freire-feitosa

    organisation | 70%

  • gisele-bundchen

    organisation | 70%

  • general-public-of-brazil

    organisation | 70%

  • brazilian-consumers-defrauded-via-instagram-ads

    organisation | 70%

  • angelica-huck

    organisation | 70%

  • general-public

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 1 Oct 2025

  • Detected 5 Oct 2025

Sources

  • AI Incident Database - Incident 1224

    secondary | checked 9 July 2026

    Open source
  • Brazilian scammers, raking in millions, used Gisele Bundchen deepfakes on Instagram ads

    primary | checked 5 Oct 2025

    Open source
  • Grupo usava deepfake de Gisele Bündchen para aplicar golpes milionários

    secondary | checked 5 Oct 2025

    Open source
Cite this record

"AI Incident Database: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme." https://www.productionai.institute/graph/events/evt-aiid-1224 (observed 2025-10-01; retrieved 2026-07-21). PAI.

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