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https://www.productionai.institute/graph/entities/aiid-general-public-of-brazil

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Production AI Institute public record · general-public-of-brazil · observed 2026-03-15
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general-public-of-brazil

general-public-of-brazil - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
9
Events
3
Observed
observed 135d ago
general-public-of-brazil

What changed

An advertising campaign created by DM9, a São Paulo–based subsidiary of Omnicom Group, for Whirlpool's Brazilian brand Consul reportedly used AI to alter footage from a 2018 TED Talk by North Carolina State Senator DeAndrea Salvador. The video reportedly modified her voice, statements, and slides to reference Brazilian energy data without her consent, appeared in an award-winning commercial, and later prompted a lawsuit alleging unauthorized use of her likeness and reputatio…

  • Deepfake of North Carolina lawmaker used in award-winning Whirlpool videohttps://www.washingtonpost.com/nation/2025/11/30/deep-fake-whirlool-brazil/
  • North Carolina state senator sues over AI-manipulated adhttps://www.courthousenews.com/north-carolina-state-senator-sues-over-ai-manipulated-ad/
  • AI Incident Database - Incident 1304https://incidentdatabase.ai/cite/1304/

Timeline

  1. 15 Mar 2026Whirlpool Reportedly Used AI-Altered Footage of North Carolina State Senator DeAndrea Salvador in Brazilian Advertisement
    Incident82%
    • Deepfake of North Carolina lawmaker used in award-winning Whirlpool videohttps://www.washingtonpost.com/nation/2025/11/30/deep-fake-whirlool-brazil/
    • North Carolina state senator sues over AI-manipulated adhttps://www.courthousenews.com/north-carolina-state-senator-sues-over-ai-manipulated-ad/
    • AI Incident Database - Incident 1304https://incidentdatabase.ai/cite/1304/
  2. 5 Oct 2025Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
    Incident82%
    • Brazilian scammers, raking in millions, used Gisele Bundchen deepfakes on Instagram adshttps://www.reuters.com/world/americas/brazilian-scammers-raking-millions-used-gisele-bundchen-deepfakes-instagram-ads-2025-10-03/
    • Grupo usava deepfake de Gisele Bündchen para aplicar golpes milionárioshttps://www.cnnbrasil.com.br/nacional/sul/rs/golpe-usava-deepfake-de-gisele-bundchen-para-aplicar-golpes-milionarios/
    • AI Incident Database - Incident 1224https://incidentdatabase.ai/cite/1224/
  3. 14 May 2025Brazilian Authorities Reportedly Link AI-Generated Marcos Mion Videos to Purported Fake Restaurant Promotions in Brazil
    Incident82%
    • Hacker Arrested For Using Deepfake Of Marcos Mion In Scamhttps://evrimagaci.org/tpg/hacker-arrested-for-using-deepfake-of-marcos-mion-in-scam-349257
    • Integrante de grupo que fazia deepfake de Marcos Mion é preso em Goiáshttps://www.cnnbrasil.com.br/nacional/centro-oeste/go/integrante-de-grupo-que-fazia-deepfake-de-marcos-mion-e-preso-em-goias/
    • AI Incident Database - Incident 1062https://incidentdatabase.ai/cite/1062/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (9)

primary · checked 12 Dec 2025

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primary · checked 5 Oct 2025

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 15 Mar 2026

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secondary · checked 5 Oct 2025

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secondary · checked 14 May 2025

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secondary · checked 10 May 2025

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"general-public-of-brazil." https://www.productionai.institute/graph/entities/aiid-general-public-of-brazil (observed 2026-03-15; retrieved 2026-07-28). PAI.

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