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Production AI Institute public record · AI Incident Database: Whirlpool Reportedly Used AI-Altered Footage of North Carolina State Senator DeAndrea Salvador in Brazilian Advertisement · observed 2026-03-15
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AI Incident Database: Whirlpool Reportedly Used AI-Altered Footage of North Carolina State Senator DeAndrea Salvador in Brazilian Advertisement

An advertising campaign created by DM9, a São Paulo–based subsidiary of Omnicom Group, for Whirlpool's Brazilian brand Consul reportedly used AI to alter footage from a 2018 TED Talk by North Carolina State Senator DeAndrea Salvador. The video reportedly modified her voice, statements, and slides to reference Brazilian energy data without her consent, appeared in an award-winning commercial, and later prompted a lawsuit alleging unauthorized use of her likeness and reputatio…

AI Incident Database · Incident 1304

Operator lens (high): inspect D2 (output validation), D6 (autonomy oversight).

Confidence
82%
Sources
3
Entities
12
Detected
detected 126d ago

Event summary

An advertising campaign created by DM9, a São Paulo–based subsidiary of Omnicom Group, for Whirlpool's Brazilian brand Consul reportedly used AI to alter footage from a 2018 TED Talk by North Carolina State Senator DeAndrea Salvador. The video reportedly modified her voice, statements, and slides to reference Brazilian energy data without her consent, appeared in an award-winning commercial, and later prompted a lawsuit alleging unauthorized use of her likeness and reputatio…

D2D6

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • dm9

    organisation | 70%

  • omnicom-group

    organisation | 70%

  • whirlpool

    organisation | 70%

  • consul

    organisation | 70%

  • deandrea-salvador

    organisation | 70%

  • general-public

    organisation | 70%

  • general-public-of-brazil

    organisation | 70%

  • epistemic-integrity

    organisation | 70%

  • cannes-lions-international-festival-of-creativity

    organisation | 70%

  • general-public-of-north-carolina

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 1 June 2025

  • Detected 15 Mar 2026

Sources

  • AI Incident Database - Incident 1304

    secondary | checked 9 July 2026

    Open source
  • Deepfake of North Carolina lawmaker used in award-winning Whirlpool video

    primary | checked 12 Dec 2025

    Open source
  • North Carolina state senator sues over AI-manipulated ad

    secondary | checked 15 Mar 2026

    Open source
Cite this record

"AI Incident Database: Whirlpool Reportedly Used AI-Altered Footage of North Carolina State Senator DeAndrea Salvador in Brazilian Advertisement." https://www.productionai.institute/graph/events/evt-aiid-1304 (observed 2025-06-01; retrieved 2026-07-19). PAI.

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