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https://www.productionai.institute/graph/events/evt-aiid-494

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Production AI Institute public record · AI Incident Database: Female Celebrities' Faces Shown in Sexually Suggestive Ads for Deepfake App · observed 2023-03-13
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AI Incident Database: Female Celebrities' Faces Shown in Sexually Suggestive Ads for Deepfake App

Sexually suggestive videos featuring faces of female celebrities such as Emma Watson and Scarlett Johansson were rolled out as ads on social media for an app allowing users to create deepfakes.

AI Incident Database · Incident 494

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
4
Detected
detected 1223d ago

Event summary

Sexually suggestive videos featuring faces of female celebrities such as Emma Watson and Scarlett Johansson were rolled out as ads on social media for an app allowing users to create deepfakes.

D2D7

Linked entities

  • facemega

    organisation | 70%

  • scarlett-johansson

    organisation | 70%

  • female-celebrities

    organisation | 70%

  • emma-watson

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-facemega to ent-psf-d2maps to60%
ent-aiid-facemega to ent-psf-d2maps to60%
ent-aiid-facemega to ent-psf-d2maps to60%
ent-aiid-facemega to ent-psf-d7maps to60%
ent-aiid-facemega to ent-psf-d7maps to60%
ent-aiid-facemega to ent-psf-d7maps to60%

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Event dates

  • Happened 5 Mar 2023

  • Detected 13 Mar 2023

Sources

  • AI Incident Database - Incident 494

    secondary | checked 9 July 2026

    Open source
  • Hundreds of sexual deepfake ads using Emma Watson’s face ran on Facebook and Instagram in the last two days

    secondary | checked 7 Mar 2023

    Open source
  • Why the Facemega deepfake app is a slippery slope

    secondary | checked 7 Mar 2023

    Open source
Cite this record

"AI Incident Database: Female Celebrities' Faces Shown in Sexually Suggestive Ads for Deepfake App." https://www.productionai.institute/graph/events/evt-aiid-494 (observed 2023-03-05; retrieved 2026-07-18). PAI.

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