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https://www.productionai.institute/graph/entities/aiid-emma-watson

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Production AI Institute public record · emma-watson · observed 2023-03-13
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emma-watson

emma-watson - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
3
Events
1
Observed
observed 1233d ago
emma-watson

What changed

Sexually suggestive videos featuring faces of female celebrities such as Emma Watson and Scarlett Johansson were rolled out as ads on social media for an app allowing users to create deepfakes.

  • Hundreds of sexual deepfake ads using Emma Watson’s face ran on Facebook and Instagram in the last two dayshttps://www.nbcnews.com/tech/social-media/emma-watson-deep-fake-scarlett-johansson-face-swap-app-rcna73624
  • Why the Facemega deepfake app is a slippery slopehttps://thred.com/tech/why-the-facemega-deepfake-app-is-a-slippery-slope/
  • AI Incident Database - Incident 494https://incidentdatabase.ai/cite/494/

Timeline

  1. 13 Mar 2023Female Celebrities' Faces Shown in Sexually Suggestive Ads for Deepfake App
    Incident82%
    • Hundreds of sexual deepfake ads using Emma Watson’s face ran on Facebook and Instagram in the last two dayshttps://www.nbcnews.com/tech/social-media/emma-watson-deep-fake-scarlett-johansson-face-swap-app-rcna73624
    • Why the Facemega deepfake app is a slippery slopehttps://thred.com/tech/why-the-facemega-deepfake-app-is-a-slippery-slope/
    • AI Incident Database - Incident 494https://incidentdatabase.ai/cite/494/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (3)

secondary · checked 9 July 2026

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secondary · checked 7 Mar 2023

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secondary · checked 7 Mar 2023

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"emma-watson." https://www.productionai.institute/graph/entities/aiid-emma-watson (observed 2023-03-13; retrieved 2026-07-28). PAI.

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