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https://www.productionai.institute/graph/events/evt-aiid-875

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Production AI Institute public record · AI Incident Database: Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta · observed 2024-12-17
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AI Incident Database: Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta

143 deepfake ads, over 100 of which reportedly impersonated former British Prime Minister Rishi Sunak, were promoted on Meta's platform to advertise the fraudulent investment scheme "Quantum AI." Funding for the ads reportedly originated from 23 countries. Up to 462,000 users may have been exposed to the false content. The campaign used generative AI tools to create high-quality misinformation, including spoofed BBC news clips for added legitimacy

AI Incident Database · Incident 875

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions), D8 (provider fallback).

Confidence
82%
Sources
3
Entities
6
Detected
detected 578d ago

Event summary

143 deepfake ads, over 100 of which reportedly impersonated former British Prime Minister Rishi Sunak, were promoted on Meta's platform to advertise the fraudulent investment scheme "Quantum AI." Funding for the ads reportedly originated from 23 countries. Up to 462,000 users may have been exposed to the false content. The campaign used generative AI tools to create high-quality misinformation, including spoofed BBC news clips for added legitimacy

D2D7D8

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • quantum-ai-scammers

    organisation | 70%

  • rishi-sunak

    organisation | 70%

  • quantum-ai-victims

    organisation | 70%

  • meta-users

    organisation | 70%

  • bbc-news-presenters

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 8 Jan 2024

  • Detected 17 Dec 2024

Sources

  • AI Incident Database - Incident 875

    secondary | checked 9 July 2026

    Open source
  • Over 100 Deep-Faked Rishi Sunak Ads Found on Meta’s Platform

    secondary | checked 17 Dec 2024

    Open source
  • Slew of deepfake video adverts of Sunak on Facebook raises alarm over AI risk to election

    primary | checked 17 Dec 2024

    Open source
Cite this record

"AI Incident Database: Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta." https://www.productionai.institute/graph/events/evt-aiid-875 (observed 2024-01-08; retrieved 2026-07-18). PAI.

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