Urgent warnings as deepfake videos of well-known doctors used to peddle 'snake oil' medicines to consumers
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- Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
event | 3 July 2025 | 82%
According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias b…