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https://www.productionai.institute/graph/events/evt-aiid-1076

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Production AI Institute public record · AI Incident Database: Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns · observed 2025-07-03
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AI Incident Database: Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias b…

AI Incident Database · Incident 1076

Operator lens (medium): inspect D2 (output validation), D6 (autonomy oversight), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
12
Detected
detected 379d ago

Event summary

According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias b…

D2D6D7D8

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • unidentified-actors-linked-to-vellec-group-nz-ltd

    organisation | 70%

  • unidentified-actors-linked-to-healthy-life-choices-nz-ltd

    organisation | 70%

  • unidentified-actors-linked-to-apex-united-pty-ltd

    organisation | 70%

  • rebel-wilson

    organisation | 70%

  • public-trust-in-medical-guidance

    organisation | 70%

  • norman-swan

    organisation | 70%

  • jonathan-shaw

    organisation | 70%

  • general-public-of-australia

    organisation | 70%

  • australians-with-chronic-health-problems

    organisation | 70%

  • adele

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 21 May 2025

  • Detected 3 July 2025

Sources

  • AI Incident Database - Incident 1076

    secondary | checked 9 July 2026

    Open source
  • Deepfake videos of Norman Swan are tricking people into buying unproven supplements at a risk to their own health

    secondary | checked 22 May 2025

    Open source
  • Urgent warnings as deepfake videos of well-known doctors used to peddle 'snake oil' medicines to consumers

    secondary | checked 3 July 2025

    Open source
Cite this record

"AI Incident Database: Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns." https://www.productionai.institute/graph/events/evt-aiid-1076 (observed 2025-05-21; retrieved 2026-07-17). PAI.

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