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https://www.productionai.institute/graph/entities/aiid-apple-customers

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Production AI Institute public record · apple-customers · observed 2025-03-12
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apple-customers

apple-customers - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
2
Events
1
Observed
observed 503d ago
apple-customers

What changed

An Apple voicemail transcription system allegedly misinterpreted a message from Lookers Land Rover in Motherwell, Scotland, to 66-year-old customer Louise Littlejohn by inserting an explicit phrase and an insult. The original voicemail was a standard business message, but AI processing errors introduced offensive and misleading content into the text version.

  • Grandmother gets X-rated message after Apple AI failhttps://www.bbc.com/news/articles/c0l1kpz3w32o
  • AI Incident Database - Incident 981https://incidentdatabase.ai/cite/981/

Timeline

  1. 12 Mar 2025Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail
    Incident78%
    • Grandmother gets X-rated message after Apple AI failhttps://www.bbc.com/news/articles/c0l1kpz3w32o
    • AI Incident Database - Incident 981https://incidentdatabase.ai/cite/981/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (2)

primary · checked 12 Mar 2025

↗

secondary · checked 9 July 2026

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"apple-customers." https://www.productionai.institute/graph/entities/aiid-apple-customers (observed 2025-03-12; retrieved 2026-07-28). PAI.

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