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https://www.productionai.institute/graph/entities/aiid-bruce-willis

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Production AI Institute public record · bruce-willis · observed 2026-07-02
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bruce-willis

bruce-willis - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
3
Events
1
Observed
observed 26d ago
bruce-willis

What changed

Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.

  • Facebook page introduced by Anderson Cooper talking about an Alzheimer treatment of Dr. Sanjay Gupta, 1089143https://www.bbb.org/scamtracker/lookupscam/1089143
  • Deepfake scam targets Alzheimer's patients with false promise of honey-based curehttps://www.nbcchicago.com/consumer/deepfake-scam-targets-alzheimers-patients-with-false-promises-of-honey-based-cure/3955606/
  • AI Incident Database - Incident 1564https://incidentdatabase.ai/cite/1564/

Timeline

  1. 2 July 2026Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
    Incident82%
    • Facebook page introduced by Anderson Cooper talking about an Alzheimer treatment of Dr. Sanjay Gupta, 1089143https://www.bbb.org/scamtracker/lookupscam/1089143
    • Deepfake scam targets Alzheimer's patients with false promise of honey-based curehttps://www.nbcchicago.com/consumer/deepfake-scam-targets-alzheimers-patients-with-false-promises-of-honey-based-cure/3955606/
    • AI Incident Database - Incident 1564https://incidentdatabase.ai/cite/1564/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (3)

secondary · checked 9 July 2026

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secondary · checked 2 July 2026

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secondary · checked 2 July 2026

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"bruce-willis." https://www.productionai.institute/graph/entities/aiid-bruce-willis (observed 2026-07-02; retrieved 2026-07-28). PAI.

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