AI Incident Database: Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
AI Incident Database · Incident 1564Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).
Event summary
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
Linked entities
- deepfake-technology-developers
organisation | 70%
- synthetic-media-generation-technology-developers
organisation | 70%
- synthetic-video-generation-technology-developers
organisation | 70%
- synthetic-audio-generation-technology-developers
organisation | 70%
- scammers
organisation | 70%
- scammers-impersonating-bill-gates
organisation | 70%
- scammers-impersonating-sanjay-gupta
organisation | 70%
- scammers-impersonating-anderson-cooper
organisation | 70%
- scammers-impersonating-bruce-willis
organisation | 70%
- deepfake-creators
organisation | 70%
- consumers
organisation | 70%
- people-seeking-medical-advice
organisation | 70%
- victims-of-deepfake-enabled-fraud
organisation | 70%
- scam-victims
organisation | 70%
- people-with-alzheimer's-disease-and-their-families-and-caregivers
organisation | 70%
- people-with-dementia-and-their-families-and-caregivers
organisation | 70%
- bill-gates
organisation | 70%
- anderson-cooper
organisation | 70%
- sanjay-gupta
organisation | 70%
- bruce-willis
organisation | 70%
- social-media-users
organisation | 70%
- facebook-users
organisation | 70%
- celebrities
organisation | 70%
- public-figures
organisation | 70%
Related graph edges
| Edge | Type | Confidence |
|---|---|---|
| ent-aiid-deepfake-technology-developers to ent-psf-d2 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d2 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d2 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d6 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d6 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d6 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d7 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d7 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d7 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d1 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d1 | maps to | 60% |
| ent-aiid-deepfake-technology-developers to ent-psf-d1 | maps to | 60% |