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https://www.productionai.institute/graph/events/evt-aiid-1564

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Production AI Institute public record · AI Incident Database: Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments · observed 2026-07-02
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AI Incident Database: Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.

AI Incident Database · Incident 1564

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
24
Detected
detected 15d ago

Event summary

Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.

D2D7

Linked entities

  • deepfake-technology-developers

    organisation | 70%

  • synthetic-media-generation-technology-developers

    organisation | 70%

  • synthetic-video-generation-technology-developers

    organisation | 70%

  • synthetic-audio-generation-technology-developers

    organisation | 70%

  • scammers

    organisation | 70%

  • scammers-impersonating-bill-gates

    organisation | 70%

  • scammers-impersonating-sanjay-gupta

    organisation | 70%

  • scammers-impersonating-anderson-cooper

    organisation | 70%

  • scammers-impersonating-bruce-willis

    organisation | 70%

  • deepfake-creators

    organisation | 70%

  • consumers

    organisation | 70%

  • people-seeking-medical-advice

    organisation | 70%

  • victims-of-deepfake-enabled-fraud

    organisation | 70%

  • scam-victims

    organisation | 70%

  • people-with-alzheimer's-disease-and-their-families-and-caregivers

    organisation | 70%

  • people-with-dementia-and-their-families-and-caregivers

    organisation | 70%

  • bill-gates

    organisation | 70%

  • anderson-cooper

    organisation | 70%

  • sanjay-gupta

    organisation | 70%

  • bruce-willis

    organisation | 70%

  • social-media-users

    organisation | 70%

  • facebook-users

    organisation | 70%

  • celebrities

    organisation | 70%

  • public-figures

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d2maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d6maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d7maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%
ent-aiid-deepfake-technology-developers to ent-psf-d1maps to60%

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Event dates

  • Happened 25 Oct 2025

  • Detected 2 July 2026

Sources

  • AI Incident Database - Incident 1564

    secondary | checked 9 July 2026

    Open source
  • Deepfake scam targets Alzheimer's patients with false promise of honey-based cure

    secondary | checked 2 July 2026

    Open source
  • Facebook page introduced by Anderson Cooper talking about an Alzheimer treatment of Dr. Sanjay Gupta, 1089143

    secondary | checked 2 July 2026

    Open source
Cite this record

"AI Incident Database: Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments." https://www.productionai.institute/graph/events/evt-aiid-1564 (observed 2025-10-25; retrieved 2026-07-17). PAI.

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