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https://www.productionai.institute/graph/entities/aiid-sally-bundock

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Production AI Institute public record · sally-bundock · observed 2023-11-21
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sally-bundock

sally-bundock - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
3
Events
1
Observed
observed 980d ago
sally-bundock

What changed

Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.

  • Tom Hanks Warns of Dental Ad Using A.I. Version of Himhttps://www.nytimes.com/2023/10/02/technology/tom-hanks-ai-dental-video.html
  • Celebrity deepfakes are having a momenthttps://www.morningbrew.com/daily/stories/2023/10/03/celebrity-deepfakes-are-having-a-moment
  • AI Incident Database - Incident 606https://incidentdatabase.ai/cite/606/

Timeline

  1. 21 Nov 2023Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent
    Incident82%
    • Tom Hanks Warns of Dental Ad Using A.I. Version of Himhttps://www.nytimes.com/2023/10/02/technology/tom-hanks-ai-dental-video.html
    • Celebrity deepfakes are having a momenthttps://www.morningbrew.com/daily/stories/2023/10/03/celebrity-deepfakes-are-having-a-moment
    • AI Incident Database - Incident 606https://incidentdatabase.ai/cite/606/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (3)

primary · checked 20 Nov 2023

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secondary · checked 9 July 2026

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secondary · checked 21 Nov 2023

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"sally-bundock." https://www.productionai.institute/graph/entities/aiid-sally-bundock (observed 2023-11-21; retrieved 2026-07-28). PAI.

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