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https://www.productionai.institute/graph/events/evt-aiid-606

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Production AI Institute public record · AI Incident Database: Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent · observed 2023-11-21
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AI Incident Database: Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent

Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.

AI Incident Database · Incident 606

Operator lens (medium): inspect D2 (output validation), D7 (tool permissions).

Confidence
82%
Sources
3
Entities
14
Detected
detected 971d ago

Event summary

Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.

D2D7

Linked entities

  • unknown

    organisation | 70%

  • wolf-blitzer

    organisation | 70%

  • tom-hanks

    organisation | 70%

  • sanjay-gupta

    organisation | 70%

  • sally-bundock

    organisation | 70%

  • robin-williams

    organisation | 70%

  • public-figures

    organisation | 70%

  • mrbeast

    organisation | 70%

  • matthew-amroliwala

    organisation | 70%

  • jesse-waters

    organisation | 70%

  • ian-hanomansing

    organisation | 70%

  • general-public

    organisation | 70%

  • gayle-king

    organisation | 70%

  • celebrities

    organisation | 70%

Related graph edges

EdgeTypeConfidence
ent-aiid-unknown to ent-psf-d2maps to60%
ent-aiid-unknown to ent-psf-d2maps to60%
ent-aiid-unknown to ent-psf-d2maps to60%
ent-aiid-unknown to ent-psf-d6maps to60%
ent-aiid-unknown to ent-psf-d6maps to60%
ent-aiid-unknown to ent-psf-d6maps to60%
ent-aiid-unknown to ent-psf-d1maps to60%
ent-aiid-unknown to ent-psf-d1maps to60%
ent-aiid-unknown to ent-psf-d1maps to60%
ent-aiid-unknown to ent-psf-d2maps to60%
ent-aiid-unknown to ent-psf-d2maps to60%
ent-aiid-unknown to ent-psf-d2maps to60%

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Event dates

  • Happened 2 Oct 2023

  • Detected 21 Nov 2023

Sources

  • AI Incident Database - Incident 606

    secondary | checked 9 July 2026

    Open source
  • Celebrity deepfakes are having a moment

    secondary | checked 21 Nov 2023

    Open source
  • Tom Hanks Warns of Dental Ad Using A.I. Version of Him

    primary | checked 20 Nov 2023

    Open source
Cite this record

"AI Incident Database: Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent." https://www.productionai.institute/graph/events/evt-aiid-606 (observed 2023-10-02; retrieved 2026-07-19). PAI.

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