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Production AI Institute public record · unidentified-actors-linked-to-apex-united-pty-ltd · observed 2025-07-03
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unidentified-actors-linked-to-apex-united-pty-ltd

unidentified-actors-linked-to-apex-united-pty-ltd - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
3
Events
1
Observed
observed 390d ago
unidentified-actors-linked-to-apex-united-pty-ltd

What changed

According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias b…

  • Deepfake videos of Norman Swan are tricking people into buying unproven supplements at a risk to their own healthhttps://www.abc.net.au/news/2025-05-22/deepfake-norman-swan-videos-spruiking-unproven-medicines/105038482
  • Urgent warnings as deepfake videos of well-known doctors used to peddle 'snake oil' medicines to consumershttps://www.9news.com.au/national/deepfake-urgent-warnings-as-deepfake-videos-used-to-peddle-snake-oil-to-consumers/5372dbfd-84aa-488c-a2fd-cb483b2d01a4
  • AI Incident Database - Incident 1076https://incidentdatabase.ai/cite/1076/

Timeline

  1. 3 July 2025Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
    Incident82%
    • Deepfake videos of Norman Swan are tricking people into buying unproven supplements at a risk to their own healthhttps://www.abc.net.au/news/2025-05-22/deepfake-norman-swan-videos-spruiking-unproven-medicines/105038482
    • Urgent warnings as deepfake videos of well-known doctors used to peddle 'snake oil' medicines to consumershttps://www.9news.com.au/national/deepfake-urgent-warnings-as-deepfake-videos-used-to-peddle-snake-oil-to-consumers/5372dbfd-84aa-488c-a2fd-cb483b2d01a4
    • AI Incident Database - Incident 1076https://incidentdatabase.ai/cite/1076/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (3)

secondary · checked 9 July 2026

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secondary · checked 3 July 2025

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secondary · checked 22 May 2025

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"unidentified-actors-linked-to-apex-united-pty-ltd." https://www.productionai.institute/graph/entities/aiid-unidentified-actors-linked-to-apex-united-pty-ltd (observed 2025-07-03; retrieved 2026-07-28). PAI.

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