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Production AI Institute public record · public-figures · observed 2026-07-02
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public-figures

public-figures - organisation named in the AI Incident Database harm index.

Confidence
70%
Sources
14
Events
5
Observed
observed 26d ago
public-figures

What changed

Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.

  • Facebook page introduced by Anderson Cooper talking about an Alzheimer treatment of Dr. Sanjay Gupta, 1089143https://www.bbb.org/scamtracker/lookupscam/1089143
  • Deepfake scam targets Alzheimer's patients with false promise of honey-based curehttps://www.nbcchicago.com/consumer/deepfake-scam-targets-alzheimers-patients-with-false-promises-of-honey-based-cure/3955606/
  • AI Incident Database - Incident 1564https://incidentdatabase.ai/cite/1564/

Timeline

  1. 2 July 2026Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
    Incident82%
    • Facebook page introduced by Anderson Cooper talking about an Alzheimer treatment of Dr. Sanjay Gupta, 1089143https://www.bbb.org/scamtracker/lookupscam/1089143
    • Deepfake scam targets Alzheimer's patients with false promise of honey-based curehttps://www.nbcchicago.com/consumer/deepfake-scam-targets-alzheimers-patients-with-false-promises-of-honey-based-cure/3955606/
    • AI Incident Database - Incident 1564https://incidentdatabase.ai/cite/1564/
  2. 22 May 2026Texas Man Arturo Hernandez Allegedly Published AI-Generated Deepfake Pornography Depicting Women in TAKE IT DOWN Act Case
    Incident82%
    • Two men charged with creating AI-generated porn under new law targeting ‘deepfakes’https://apnews.com/article/deepfake-ai-take-it-down-2e0c0ab83fe967d1db1f45af90a03fc2
    • Two Individuals Arrested for Publishing AI Deepfake Pornography In Violation Of TAKE IT DOWN Acthttps://www.justice.gov/usao-edny/pr/two-individuals-arrested-publishing-ai-deepfake-pornography-violation-take-it-down-act
    • AI Incident Database - Incident 1501https://incidentdatabase.ai/cite/1501/
  3. 13 Apr 2024Leonardo AI's Platform Alleged to Have Been Used for Creating Nonconsensual Celebrity Deepfakes
    Incident78%
    • Generative AI startup Leonardo is being used to make deepfake celebrity pornhttps://www.startupdaily.net/topic/artificial-intelligence-machine-learning/generative-ai-startup-leonardo-is-being-used-to-make-deepfake-celebrity-porn/
    • AI Incident Database - Incident 661https://incidentdatabase.ai/cite/661/
  4. 21 Nov 2023Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent
    Incident82%
    • Tom Hanks Warns of Dental Ad Using A.I. Version of Himhttps://www.nytimes.com/2023/10/02/technology/tom-hanks-ai-dental-video.html
    • Celebrity deepfakes are having a momenthttps://www.morningbrew.com/daily/stories/2023/10/03/celebrity-deepfakes-are-having-a-moment
    • AI Incident Database - Incident 606https://incidentdatabase.ai/cite/606/
  5. 10 Apr 2023Celebrities' Deepfake Voices Abused with Malicious Intent
    Incident82%
    • Deepfake audio: Emma Watson's case is proof voice-cloning is a problem set to risehttps://www.cosmopolitan.com/uk/reports/a42728762/emma-watson-deepfake/
    • Emma Watson reads Mein Kampf on 4Chan in deepfake audio trickhttps://www.thetimes.co.uk/article/ai-4chan-emma-watson-mein-kampf-elevenlabs-9wghsmt9c
    • AI Incident Database - Incident 508https://incidentdatabase.ai/cite/508/

PSF mapping

No PSF domains are mapped to this entity in the current public record.

Source trail (14)

primary · checked 22 May 2026

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primary · checked 20 Nov 2023

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 9 July 2026

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secondary · checked 2 July 2026

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secondary · checked 2 July 2026

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secondary · checked 22 May 2026

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secondary · checked 13 Apr 2024

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secondary · checked 21 Nov 2023

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secondary · checked 8 Mar 2023

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secondary · checked 6 Mar 2023

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"public-figures." https://www.productionai.institute/graph/entities/aiid-public-figures (observed 2026-07-02; retrieved 2026-07-28). PAI.

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