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MSP Practice Pack

Package AI services an MSP can quote, deliver, and defend.

PAI packages the service catalogue, buyer credibility material, delivery assets, WorkflowOS surface, and Integrator review path so an MSP can turn client AI demand into scoped work.

6sellable service lines
4practice assets
30day launch motion
PSFbuyer trust material
Know exactly what to quote, what to deliver, and what proof to show.
Turn the first offer into concrete scope, price range, deliverable, proof, and next step.
Use reviewed Integrator status to give clients and procurement a serious trust signal.
What the pack contains

Four layers that make the offer feel real.

Commercial packaging

The named services, price ranges, first-offer sequence, and client business case.

  • Service catalogue with six client-ready offers
  • Indicative pricing and duration ranges
  • 30-day launch path from first credential to first proposal
  • ROI calculator and presentation framing

Delivery assets

The working documents that help your team scope, propose, deliver, and report the first engagement.

  • Discovery scripts and assessment facilitation guide
  • SOW, proposal, project plan, and status report templates
  • Policy, audit, monitoring, and handover templates
  • Client comms and proposal follow-up material

Buyer credibility

The trust material that makes the offer look serious to buyers and procurement teams.

  • PSF references and PAI-8 language
  • Team credential paths for delivery roles
  • Certified AI Integrator subscription and application path
  • Public registry links and organisation review criteria

WorkflowOS surface

The practical workflow layer for turning client processes into AI service conversations.

  • Workflow capture consultant
  • Workflow control diff view
  • Hosted Studio or open-source self-host path
  • Client workflow evidence for proposal and delivery
Sample service catalogue

The client buys named work, not "AI advice."

These are indicative offers an MSP can adapt to its market. The point is not to freeze pricing; it is to stop the first conversation being vague.

AI readiness assessment

$4.5k-$9.5k
Buyer moment
The client knows staff are using AI, but nobody can describe the risk or priority order.
First deliverable
AI footprint inventory, PSF gap analysis, risk register, and 30/60/90-day action plan.
PAI asset behind it
Assessment guide, discovery scripts, readiness report structure, ROI model.

Microsoft 365 Copilot rollout

$11.5k-$36k
Buyer moment
The client has Copilot licences or intent, but deployment is still a licence switch-on.
First deliverable
Tenant readiness, data governance, pilot rollout, handover, monitoring, and staff enablement.
PAI asset behind it
M365 playbook, discovery scripts, deployment sign-off checklist, handover template.

Governance policy pack

$7.5k-$18k
Buyer moment
Leadership wants AI use under control before usage spreads across the business.
First deliverable
Acceptable use, vendor risk, data classification, oversight, and incident documents.
PAI asset behind it
Policy library, PSF mapping, executive briefing structure, client approval notes.

PAI-8 production audit

$15k-$28k
Buyer moment
A system is already live and someone needs evidence, controls, and a board-ready view.
First deliverable
Maturity assessment, evidence-backed scorecard, findings, and remediation plan.
PAI asset behind it
PAI-8 workbook, stakeholder guide, evidence tracker, audit report structure.

AI monitoring retainer

$1.15k-$3.2k/mo
Buyer moment
The client wants someone accountable after deployment, not just a project close-out.
First deliverable
Monthly review, incident triage, control refresh, and short executive reporting.
PAI asset behind it
Monitoring report, incident procedure, risk register refresh, PSF review cadence.

Staff AI literacy workshop

$2.5k-$5k/day
Buyer moment
Staff are using AI unevenly, leaders are worried, and policy alone will not change behaviour.
First deliverable
Half-day or full-day workshop, exercises, facilitator notes, and completion records.
PAI asset behind it
Workshop deck, participant workbook, exercise pack, management briefing deck.
Take it back to the team

Get the buyer-ready pack instead of leaving with notes.

Keep the service catalogue, business-case framing, 30-day launch path, ROI material, and client comms links so the owner, sales lead, and delivery lead can review the same concrete offer.

MSP launch pack
Send the kit to yourself

Get the service catalogue, business case, 30-day launch path, ROI calculator, and client comms links immediately after signup.

Work email. No spam. Unsubscribe anytime.

First client motion

A simple path from interest to invoice.

1

Pick one offer

Start with readiness, Copilot rollout, governance, monitoring, or workflow capture. Do not sell a vague transformation programme.

2

Certify the core

Use AIDA/AIMA as foundation, then add CAOP, CAIG, CAIA, or CPAP for the roles doing client work.

3

Send the first client message

Use the client comms kit to open a specific conversation around readiness, risk, Copilot, or workflow pressure.

4

Run discovery

Use the scripts, stakeholder questions, WorkflowOS capture path, and ROI model to turn interest into a scoped engagement.

5

Quote phase one

Send a narrow proposal with clear deliverables, price, timeline, exclusions, and the next service path.

WorkflowOS in the offer

Use workflow evidence to sell implementation, not theory.

WorkflowOS gives the partner a practical way to capture a client process, identify AI-assisted steps, mark approval points, and turn the conversation into a scoped service.

Practice preview

Give a skeptical MSP owner the concrete version.

The preview shows the service catalogue, sample delivery assets, WorkflowOS role, and Certified AI Integrator path in one place. Use it when the question is: "Can we sell this to our clients?"

Launch path

Move from evaluation to client delivery.

Evaluate the offer

Review the service catalogue, ROI calculator, quick-start path, client comms examples, discovery method, and WorkflowOS resources.

Launch with the toolkit

Use the partner workspace, editable templates, full script bundles, operating material, and team credential path to prepare client delivery.

Show reviewed status

Pursue Certified AI Integrator status, approved mark usage, and organisation-level certification documentation after PAI review.

Ready to turn AI demand into a real service line?

Start with the subscription when your team is ready to package the first offer, prepare the client assets, and work toward reviewed Integrator status.