Earn commission by growing the AI governance ecosystem
Three tiers, no gatekeeping, transparent payouts. Anyone with an audience of AI practitioners or enterprise buyers can participate.
Choose your tier
- ✓20% on individual certifications (CAOP, CAIA, CAIG at £97 each = ~£19 per sale)
- ✓20% on MSP Programme sign-ups (CAI at £4,997/yr = ~£999 per referral)
- ✓Recurring 10% on annual CAI renewals
- ✓Real-time click and conversion dashboard
- ✓Custom UTM links and landing page variants
- ✓Early access to new course content for review
- ✓25% on all individual certifications referred
- ✓25% on CAI Integrator sign-ups (~£1,249 per firm referral)
- ✓15% recurring on CAI annual renewals
- ✓Co-branded landing page and joint marketing assets
- ✓Access to MSP partner kit: sales decks, ROI calculators, one-pagers
- ✓Partner listing on the PAI website
- ✓Quarterly partner briefings on product roadmap
- ✓30% on enterprise group certification packages
- ✓30% on professional services referrals
- ✓Bespoke commission structure for multi-year accounts
- ✓White-label content licensing for client presentations
- ✓Named account manager relationship
- ✓Joint client engagement support
What affiliates earn
Illustrative scenarios based on current pricing.
Why PAI converts well for affiliates
High market pull
Enterprises are requiring AI practitioners to demonstrate formal qualification. You are not creating demand — you are meeting it.
Free entry point
AIDA is free, which dramatically lowers top-of-funnel friction. Audiences trust recommendations when the entry step costs nothing. Paid tier conversion happens from a warm audience.
Recurring revenue
CAI Integrator is a £4,997/year programme. Every firm referral generates recurring commission on renewal — not a one-time payout.
Clear audience fit
IT professionals, consultants, MSP owners, AI practitioners, enterprise technology buyers — conversion rates are high because the product is purpose-built for these segments.
Content you can reference
The Insights library — 50+ framework assessments, playbooks, and guides — gives affiliates authoritative content to reference and build around.
Credential credibility
You are recommending credentials from an independent institute that publishes the PSF openly and has practitioners using the framework in production.
Frequently asked questions
How does tracking work?
Each affiliate receives a unique referral link. Conversions are tracked via a 60–180 day cookie (depending on tier). Your dashboard shows clicks, conversions, and earnings in real time.
When do I get paid?
Creator and MSP partners are paid monthly via bank transfer or PayPal. Enterprise Referrers are paid net-30 on confirmed engagements.
What counts as a qualified referral?
A new customer who completes a paid purchase through your referral link. Free AIDA completions do not earn commission — but graduates who subsequently purchase CAOP, CAIA, or CAI within the cookie window do.
Can I be an affiliate if I am also a certified practitioner?
Yes. Many of our most effective affiliates are certified practitioners who recommend PAI to their professional networks. There is no conflict of interest.
Is there a cost to join?
No. The affiliate programme is free to join at all tiers. MSP Partner and Enterprise Referrer tiers have activity requirements to maintain active status, but there are no upfront fees.
Can I use paid advertising?
Paid search advertising on our brand name and the term 'Production AI Institute' is not permitted. All other paid promotion — social media advertising, newsletter sponsorships, content promotion — is permitted with prior notification.
Apply to the programme
Tell us about your audience. We review applications within 3 business days.